You will see normal search results for this keyword, but we are only focusing on the amount of Google AdWords that are listed with each keyword. If you had a "red camera" product/service that you could sell, then maybe this keyword would be great for you, but I'm guessing that you don't. Because there are no AdWords listed, that will tell you that there are not many people looking for "red camera", therefore you would not make much, if any money at all. What you are generally looking for is a keyword/topic that has one or two AdWords already listed.

Yes, you will have to compete with the other AdWords, but you will have found a market that doesn't have a huge supply yet. Your next step is to find out if many people actually are searching for your keyword. If you have found a search keyword that only has a few AdWords listed, this could also mean two things. That there are not many people searching for that keyword, or that only a few marketers have found this keyword to use. What you want is for there to be many people searching your keyword with as few AdWords as possible.

One way to get a general idea of how many people search your keyword is to notice how many results are listed for that keyword. For example, "red camera" comes up with 3,700 results, where as "home loans" shows 2.6 million results. This in itself will tell you that there are many people looking for home loans, because there are so many web sites listed. But a better way to tell how many people are searching for your keyword, is to use the Overture's "Search Term Suggestion Tool". This will tell you how many times in the past month that a keyword has been searched for on the web. Go to the following web site to use this tool; http://inventory.overture.com/d/searchinventory/suggestion/.

All you have to do is enter "red camera" and then up comes how many times (if any) it was searched for last month. As you can see, it doesn't even show up, only similar terms show up. From noticing this, I would not use the keyword "red camera" or my AdWords campaign. Now if you enter "home loans" you can see that it comes up almost 1 million times.

(If you did not notice, overture did not show any results for "home loans", but they did for "home loan". I have noticed that sometimes they remove the "s". For this example, I will just use "home loan".) So "home loans" looks like a good match, but I would not use it. Because if you remember, there were a lot of Google AdWords listed when we searched for "home loans" in Google.