Critical Element #2: Create Goals
I won't bore you with the roadmap-to-success analogy ("ya gotta have a map to know how to get
where you're going, partner"). You've heard it a dozen times. So, you don't need to hear it from me. Rather, I assume you already know the
benefit of making goals for yourself and your company.
Fact, is, if you haven't adopted goal-setting into your process by now, you NEED to do this as soon as you finish reading this Special Report.
So, let's get right into HOW to create your goals...
Three things to remember...
1. Make your goals specific.
2. Make your goals measurable.
3. Give your goals a deadline.
Let's talk a bit about each of these.
Make Your Goals Specific
You know what you're going after. You know what you want to achieve. But, usually, goals start out as vague desires in your head. And vague
desires won't do you a lick of good in this business. You have to change
those desires into something specific.
For example, let's say you want to be an info-product rockstar. You want to be the person everyone thinks of when the phrase "information
product" is mentioned. Good for you. But, if you leave your goal there and don't make it specific, you had better keep your day job.
Instead, make it your goal to release 1 new well-promoted information product every three months. Now, that's something you can grab
onto.
Make your goals specific. If you succeed in reaching your goal, great! If you fail, figure out if your goal is realistic. If your goal is
realistic and the problem is you, either modify your goal (and your expectations of yourself) or figure out why you failed an d fix the problem.
Make Your Goals Measurable
Numbers are the easiest way to measure your goals and your progress toward them. Think about it... how will you know if you succeed or fail if
you have no barometer with which to measure your progress?!
You don't need to answer that yet. Instead, let's jump right into the meat of what we're talking about...
Money talks here. Let's say you want to make $100,000 a year with your information product business. It's a great goal (and doable by
everyone I've come into contact with).
First, you need to figure out how you're going to get there.
If you sell a $20 ebook, you're gonna need to sell 5,000 copies. If all your sales are coming in from affiliates and your giving them 50%, you
need to sell 10,000 copies.
That's a lot of copies.
Play with the numbers. Figure out how many sales have to happen to reach that $100,000 a year. What if you had a $20 lead-in information product,
a $47 follow-up, a $197 package deal, a $497 home study course and a $19.95 continuity program?
Hmmm... $100,000 seems pretty easy now, right?
Bottom line... make your goals MEASURABLE. Use numbers.
Give Your Goals A Deadline
Every goal you make for yourself or for your company must have a deadline. Let me repeat that because it's SO critical to your
success...
"Every goal you make for yourself or for your company must have a
deadline."
Nobody likes to talk about this, but let's get it out into the open... We... are... L-A-Z-Y.
At least most of us are. If you don't create a deadline for our goal, you kill your chances of achieving it!
If your goal is to make $100,000 a year with your information product business, you need to give yourself a deadline by which to achieve it. If
you don't give yourself a deadline, the end of the year will roll by and your
chances of success will have been crushed.
We're human. We need to be held accountable. Giving yourself a deadline goes a LONG way to making yourself accountable.
Here's what I would do...
Break the annual $100,000 into a monthly income. So, now your goal of making $100,000 a year in becomes a goal of $8,333 per month. Now set a
time in the future by which you will commit to getting there.
Write the deadline down. Post it on your wall. Stare at it every day and COMMIT yourself to getting there.
If you fail, you fail. Figure out why you failed and either do what is
necessary to fix the problem or adjust your goal.
Bottom line... give your goal a deadline.
One last note on goal-setting before moving on to Critical Element #3...
If you reach your goal, reward yourself. Decide the reward ahead of time.
I'm serious. It sounds hokey, but it works like gangbusters. Commit yourself to the reward. If you make $8,300 a month for three months, you'll
buy yourself a brand-spanking new IBM Thinkpad. Once your reach your goal,
treat yourself. Laugh if you want, but I'm TELLING you... it works.
|