Critical Element #3: Take Action
Tell me if you relate to this...
You wake up in the morning and the first thing you do is check your e-mail.
Or maybe your stats. You log into ClickBank, CJ, your Adsense account, etc.
Gotta get the stats. Gotta see how much money you made while drooling in your sleep.
Then, you get up and get the first cup of coffee ("Ahhhh... yum..."). You make some breakfast. Check your messages. Then, visit CNN.com to get
the latest schnews. Done with your morning "warm-up", you go for a short walk to get the noodle cooking with creativity.
By 11:00, you decide it's high time you get your butt to work. So, you sit down with new resolve and think to yourself, "Let's see what's
happening on the forums."
Trouble is, you watch about 20 of them.
Then, it's onto the blogs. There's about 20 of them, too.
Better check e-mail now. There may be customers to respond to.
"RIIINNNGGG!!" You pick up the phone. It's your friend Jane. You're lonely since you're an internet entrepreneur and you're two steps away from
living the lifestyle of the Unabomber.
Soon, 4:00 p.m. rolls around. And you haven't completed a darn thing!
Now you have to pick up the kids, have dinner with the family, watch LOST and check the forums again.
If this is you, let me be blunt...
You're avoiding taking action.
And taking action is where the money is made!
I don't know why people avoid taking action. The psychology doesn't interest me. What I DO know from personal experience is this...
Ideas are a dime a dozen. Even cheaper these days. We all have great ideas that can be turned into viable online businesses. But,
real money is made only when action is taken to implement processes to exploit those ideas!
You have met people with great ideas who are poor as dirt.
You have met people with great ideas who are unsuccessful and depressed.
You have met people with great ideas who will never achieve the income or success they want.
To make money, you have to take action! You have to DO something that yields measurable results. And that means you must be ready to fail
miserably.
For example, let's say you do market research and identify a market with rabid hobbyists. These folks are crazy about their hobby. And your
research shows they have money to spend on it. So, you create an ebook to offer this rabid market.
Your research suggests sales figures that excite you. You release your product and it bombs.
Your product failed.
This is where most folks give up. But, you must have a different perspective. Your failed project yielded measurable results! That is gold.
Figure out why your project failed and fix those problems. If your market research is valid, you could be sitting on a goldmine.
Keep testing and tweaking, fixing problems as you identify them. Keep taking action!
If you make a success of your project, you can go back and buy out the online assets of your competitors who failed and ran away.
But, that's a subject for another Special Report.
Bottom line... take action on your ideas. Quit going over your ideas in your head. Test them. Don't be afraid to fail miserably. Welcome the data
that your failure yields.
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