Monday: Week Three
Plan your week.
What do you want to accomplish?
How many books do you want to sell? How many do you need to sell this year to meet your financial goals? Are you getting ideas for future eBooks that you can plug into this marketing plan? Feedback from your readers will give you ideas of future eBooks that will be more successful than your current one.
Remember that it is easier to sell someone a second book that you author than to get a new customer. Focus on thinking of ideas for your next books.
Search on "Alta Vista" or "Excite" the Internet search engines. Look up eBook sellers and eBook publishers that you can connect with. Write an article based on how your eBook ties into Sunday's news and send it to e-zines and newsletters.
Tuesday: Week Three
If you have a website go to the URL Submitter and submit one or more pages to it. If you do not have a website then submit eBook listing URLs at 1stbooks Library, Mightywords.com, the Booklocker and other eBook sellers.
The address of the URL Submitter is:http://www.urlsubmitter.com
Subscribe to John Kremer's Book Marketing Tip of the Week at: http://www.bookmarket.com
Send e-mail to radio stations announcing your eBook. You can find directories of radio stations
in the reference section of your local library.
Present an article that you have written or a sample chapter of one of your eBooks to Mightywords, the Booklocker, 1stbooks Library, or other eBook sellers. Ask them to post the article on their site in exchange for a link to your book ordering information.
Wednesday: Week Three
Search the Internet for e-zines and newsletters that may be interested in posting a sample chapter or article that ties into your eBook.
Go to the following URL and learn everything you can about e-zines. You will learn how to create, promote and advertise on your own e-zine as well as others.
http://www.zinebook.com/main.html
Send out a sample chapter or article to the biggest, broadest category of e-zines that generally fit your book topic. Ask them to post links to your book ordering information.
Post the sample chapter or article to your website and autoresponder. Find more sites that offer free content to webmasters and post your article pages and autoresponder addresses to their websites.
Thursday: Week Three
Based on your feedback from sales of your first eBook begin to plow ahead on your second eBook. Your goal is to complete 5 eBooks this year and 5 for next year.
With ten eBooks in many different formats you are bound to reap financial rewards.
Create another article based on your eBook or another sample chapter and send to all of your known contacts.
Search the Internet for "content providers" and "Web hosts." Read the requirements about submitting free content in exchange for links and then post 3 articles and sample chapters.
Friday: Week Three
Create a newsletter. Go to onelist.com, delphi.com or other newsletter hosts that you find by searching the Internet. Find out their requirements and then start publishing.
Send articles to E-zine Articles.com at: http://www.ezinearticles.com
Create a "bounceback" offer in your eBook text. Add a page or several pages and include bounceback offers. For each customer that purchases your first eBook, offer a coupon that indicates a 20% discount off the next eBook they buy from you.
Keep a list of the e-mail addresses of people sending you back the coupon. When you have finished your next eBook, contact each customer by e-mail and you will have instant sales!
Write an article announcing your next eBook and send news releases to your media list.
Marketing Evaluation for the Week
Go back and make a list of activities you missed during the pasts weeks begin completing those activities on Monday. When you begin getting responses to your marketing efforts in any activity, go ahead and do more.
Always remember this. When newsletter editors want to post your articles or sample chapters, check out other newsletters in that same category and send e-mail requests to them.
Websites need new content in order to maintain high rankings. You will help them maintain high rankings by sending them articles and sample chapters.
Send them in care of the "webmaster" and also to any "feedback" or "comments" e-mail addresses on those websites.
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