68. Conduct Research
It is important to know what you are getting into. First, you will want toconduct research as far as the business, industry, or interest associatedwith your particular success. Second, the research will help you stay upto date on trends, which may or may not require you to make adjustments in your own goal. For example, if you were interested inopening a particular business focusing on a specific technology and thattechnology took a turn to another direction, new advancements, youmay need to change the direction you were going for your ownbusiness. Unless you kept up on research, you would not know when achange was needed and therefore, would end up building a business already headed for failure.
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